About Us
HI, I'M GABY!
A Latina who came to the USA by herself in 2013. Fast forward to now, I have an amazing husband, a beautiful daughter(Emma), and the cutest furry baby(Mia).
I always wanted to start a new business with my husband but was unsure about the industry. When Emma was born in May 2022, I noticed how difficult was for me to find cute neutral baby clothes and mommy & me outfits that fit my aesthetic. That is when this whole idea was born. We had several names for new business idea, but none of them felt right, until I found βPuella"β¦ Puella means βyoung girlβ in Latin. These words remind me of my baby girl and also remind me of me, as a young girl moving to a new country, to start a new life.
We really hope you enjoy the result of this project with our first collection! There is so much more to come!
MEET OUR DREAM TEAM
Together, weβve built a business that not only supports our mission but lets us have our hands on the whole process, from product development through the customer experience. Itβs how we design pieces that are in it for the long haul.
GABY
CEO & President
I have been creating content for social media since 2018. It all started with my love for makeup and slowly evolved to sharing my everyday life through the camera. I love getting to be a mom, influencer, and entrepreneur at the same time.
Fun fact about me: I canβt live without my daily iced matcha lattes with oat milk and tapioca.
MIGUEL
VP Finance Manager
I am Gaby's Husband and father to baby Emma. I have a knack for numbers, financial accounting, and understanding the financial system in the USA. I played soccer all my life up until my 30βs, where golf and biking became my new hobbies, along with walking Mia every day with the family.
Fun fact about me: I'm Addicted to coffee and am NOT a morning personβ¦
EMMA
Marketing Manager & Model
I am passionate about bitting anything that is close to me and laughing every time my mommy or my daddy kiss my tummy! I love getting to dress up in all the clothes mommy makes for me and love getting to match with her even more!
Fun fact about me: I love looking at the camera, and being mommy's little model!
MIA
IT and Security
Woof! Woof! Woof!
GABBY
CEO & President
I have been creating content for social media since 2018. It all started with my love for makeup and slowly evolved to sharing my everyday life through the camera. I love getting to be a mom, influencer, and entrepreneur at the same and share my experiences!
Fun fact about me: I canβt live without my daily iced matcha lattes with oat milk and tapioca.
MIGUEL
VP Finance Manager
I am Gabby's Husband and father to baby Emma. I have a knack for numbers, financial accounting, and understanding the financial system in USA. I played soccer all my life up until my 30βs, where golf and biking became my new hobbies, along with walking Mia every day with the family.
Fun fact about me: I'm Addicted to coffee and am NOT a morning personβ¦
EMMA
Marketing Manager & Model
I am passionate about bitting anything that is close to me and laughing every time my mommy or my daddy kiss my tummy! I love getting to dress up in all the clothes mommy makes for me and love getting to match with her even more!
Fun fact about me: I love looking at the camera, and being mommy's little model!
MIA
IT and Security
Woof! Woof! Woof!
